What to watch this week: A minority film and television recommendation tool for moviegoers who dont want to be trapped by algorithms
If you often face the dilemma of opening Douban to find a movie to watch, but after scouting the group and rating page for two hours, you finally choose an old movie that you saw half of last week, then "What to Watch this Week" may be the tool you need. This application comes from a minority in the technology media and focuses on the "Editor's Choice + Manual Recommendation" model. The film list is updated once a week and only 8 works are recommended each time. It does not pursue large and comprehensive, and does not engage in scoring and ranking, but allows editors to screen for you with their own eyes. I used it for a month and felt that its positioning was very clear: it was not to help you find the "best movies", but to help you find the "8 most worth watching this week."
1. Software background and positioning
"What to Watch This Week" is a film and television recommendation app launched by a minority in 2022. The minority brand has a certain degree of recognition in the technology circle. They have previously conducted paid magazine evaluations and efficiency tool evaluations, and have accumulated some reputation in controlling content quality. The design logic of the application is very straightforward: every week, the editor selects 8 film and television works worthy of attention from newly launched, newly added to streaming media platforms, and recently award-winning works. Each one attaches a short review of 200-300 words to explain the recommendation. Reasons and what kind of audience it suits.
The core difference from mainstream film and television platforms is that this application does not make personalized recommendations. It has no algorithm-driven "guess what you like," no complex labeling system, and no recommendation logic that adjusts based on your historical viewing history. The content you open the app and see is the same as what other users see-which has become a differentiation in today's Internet environment. The development team mentioned in the official explanation that what they want to do is a "movie viewing guide from an editorial perspective" rather than a "traffic machine that pleases users."
The target user profile is also relatively clear: users who are fed up with algorithm recommendations, want to proactively explore new content, and are willing to take the time to understand why a movie is worth watching. If you are used to swiping the Netflix home page for two hours without knowing what to read, or have lost trust in Douban's scoring mechanism, this app can be a starting point for rebuilding your movie-watching habits.
2. Look at the core functions one by one
Weekly tablet update is a basic function of the application. It is updated regularly every Thursday (confirmed by a minority of official channels), and 8 film and television works are pushed each time, including movies, dramas, documentaries and other forms. The film list will mark basic information such as producer, type, and suitable group, but the focus is still on the recommendation reasons written by the editor. The core problem solved by this feature is "information overload"-rather than asking you to find a needle in a haystack in a thousand film libraries, it's better to have someone help you do a preliminary screening first.
The editing and review mechanism is the key that distinguishes this app from other tools. Each recommendation is accompanied by a hand-written text, which includes the core highlights of the work, differences from similar works, possible lightning spots, and what kind of audience it suits. For example, in a horror film, the editor will directly tell you the subjective judgment of "scared to sleep but whether it is worth it" instead of coldly listing a genre label. This writing is closer to the context of a friend's recommendation than to a machine-generated feature description.
The multi-platform content indexing feature solves the "find content" problem. The app will mark on which platforms each recommended work can be viewed currently, such as Netflix, Disney+, iQiyi, Tencent Video and other domestic streaming media platforms. This function is more practical for domestic users-you can directly jump to the corresponding platform after seeing the recommendation, without having to search for the source yourself. However, it should be noted that platform copyright changes dynamically, and applications will be updated as much as possible, but it is recommended to base on actual search results.
Favorites and to-see lists are basic but useful features. You can add videos that you are interested in to the "Want to See" list for easy follow-up. This list does not support automatic synchronization to other platforms and requires manual management, but it is enough for light organization of viewing plans.
List of core functions:
- Fixed weekly updates: 8 selected works will be pushed on Thursday, covering movies, dramas, documentaries and other genres
- Manual editing comments: Each work is accompanied by 200-300 words of subjective recommendation reasons to explain the highlights and potential pitfalls
- Platform information annotation: lists the current viewing channels and supports skipping (there is a certain delay in information update)
- Local favorites: Support adding to-see lists and marking viewed status
- Backtracking of historical film lists: You can view previous recommended content to make up for the missing masterpieces
3. Getting started experience
The first time I opened "What to See This Week" was "refreshing". The app has no on-screen advertisements, no pop-up notices, and the interface design follows a minimalist route-white background color, black text, and occasionally dotted gray auxiliary information. The navigation structure is very simple: the home page is this week's film list, and the bottom tab bar has two entrances: "Favorites" and "Past Issues". There are no extra social functions, nor are there anything like the comment area.
The experience of swiping through this week's recommendations is smoother. The card design of each work is highly uniform, with a poster thumbnail on the left and a title, type label and a summary recommendation on the right. Click on to see the complete editorial comments, the text layout is comfortable, and there are no messy Banner advertisements. The only thing I think I need to get used to is that the app does not have night mode, and my eyes are a little tired when brushing at night-this is a small point.
The surprise was the quality of the recommendations. I was originally skeptical about the "editor's recommendation" model, thinking that the high probability was that it was someone who received money or had a personal relationship. But in actual use, the editor's taste in selecting films is really good. They will promote some new theater films, and will also recommend restoration and rerelease of old films or unpopular independent productions. The comments have opinions, not the kind of nonsense that "this movie has a tight plot, smooth rhythm, and shocking visual effects"-for example, they will directly say,"This movie is suitable for weekend afternoons with snacks, don't expect depth of the plot", or "If you like the narrative style of" Instant Universe ", you can try this one, but the overall completion is not as good as the former."
There are also grooves. The app occasionally suffers from convulsions when loading pictures on iOS, and it takes a few seconds to display the poster. The search function is relatively weak. You can only search by title and does not support filtering by type, actor, or director. This is not a fatal problem for a tool that only pushes eight works a week, but if you want to use it to find old films, you will be disappointed-it is positioned as "What's New of the Week", not a film and television database.
4. Horizontal evaluation of similar software
Film and television recommends that there are many products on this track, with obvious differences in functional models and target users. I found four similar applications with a certain user base in China to do horizontal comparisons to help everyone determine which one is more suitable for you.
| software name | core advantages | main disadvantage | price | suitable for the crowd |
|---|---|---|---|---|
| What to watch this week | Selected editors, stable quality, and no algorithm interference | Limited source, single function, and no personalized recommendation | Free/Paid Premium Edition | Moviegoers who actively explore and do not want to be led by algorithms |
| Douban | Huge library, mature scoring system, active community | The scoring is controversial, there are many advertisements, and the homepage information is messy | free | Users who need to refer to public ratings and like to read the comment area |
| Cat's Eye/Ticket Purchasing | Integrated ticket purchase, real-time box office, and theater information | Focus on theaters, dramas and documentaries with less coverage | free | Users who mainly watch new cinema films and need to buy tickets |
| Little Red Book | Rich film and television content and true user sharing | The quality of content is uneven, lacks systematicness, and lacks depth | free | Users who like to see the true feelings of amateurs and don't mind information screening |
In comparison, these tools solve different problems. Douban solves "what do you think", Xiaohuang Shu solves "what do ordinary people think", theater tools solves "what new films can buy tickets recently", and "what to watch this week" solves "anyone help me choose?"
If your experience with Douban is "seeing the score being dismissed/cheated a few times and losing trust in the score," then the "What to See this Week" editor selection model may be more suitable for you. Its recommendation logic is closer to "find a friend who understands movies to make a movie list for you" rather than "see what the people have to say."
Of course, this app is far less functional than Douban. If you need to search for old films, check the actor's work list, and manage your own movie viewing records, Douban is still a more appropriate choice. The two tools can actually be used together-use "What to See this Week" as a weekly reference for selecting films, and use Douban for in-depth query and record management.
5. Practical use cases
Case 1: Xiao Chen who didn't know what to watch on the weekend
Xiao Chen is an ordinary office worker who likes to stay at home and watch movies on weekends, but every time he opens the video platform, he encounters difficulties in choosing-the ones recommended on the front page are either sequels of the series that he has seen half of, or works by celebrities who are completely uninterested. She tried using Douban's "recommendation" function, but every time she saw a tablet with a score of more than 8, she fell into anxiety: With so many, when can she finish reading it?
Last month, a colleague recommended "What to See This Week", and Xiao Chen began to develop the habit of swiping the tablets on Thursday nights. She said that what makes her most comfortable about this application is that "there is no need to struggle": each of the eight works has an editor's judgment, and she only needs to judge whether "this judgment is suitable for me." For example, last week, the editor recommended a Japanese suspense film, which was written as "slow-paced and suitable for audiences who like cold suspense like" Secret Forest ". Be cautious if you mind slow narratives"-Xiao Chen just likes that kind of tone. He opened Netflix and watched it. After watching it, he felt that the recommendation was very accurate.
Her current usage process is: swipe through the week's movie list on Thursday night, add two or three movies she is interested in to the waiting list, and pick one to watch on the weekend. This habit lasted for a month, but the efficiency of viewing movies was much higher than the previous "swiping on the front page for two hours without knowing what to watch."
Case 2: Lao Zhang, a film and television enthusiast who wants to expand his taste for watching movies
Lao Zhang is a veteran fan and prefers science fiction and action movies. Douban Mark has watched more than 400 movies. He does not lack film sources, but "how to discover good things outside his comfort zone."
The reason why he focuses on "What to See this Week" is that editors occasionally recommend works in non-mainstream genres. Once they launched a Brazilian independent documentary about a football club in a small town. The editor's recommendation was,"If you have a prejudice against sports themes, I strongly recommend watching this one. After watching it, you will understand why some people say football is the religion of Brazil."-Lao Zhang had no interest in sports films at all, but after watching the recommendations, he was convinced. He found the source in Tencent Video and spent one night watching it, feeling surprised. It looks good.
Lao Zhang said that the value of the app to him is not to "tell me what movies are good"-he can judge it himself-but to "convince me to watch a genre that I wouldn't otherwise watch from an editor's point of view." Sometimes you need someone to pull you out of your comfort zone with a few hundred words instead of throwing you a rating.
6. Performance data
Regarding the performance of "What to See This Week", I have not found the officially released benchmark data. The following information is compiled based on personal experience and public information for your reference.
The application is small in size, with an iOS installation package of about 25MB (according to the information collected in Qimai data). The Android version is similar. For a tool with relatively simple functions, the volume is well controlled. The first start time is about 1-2 seconds, and subsequent cold starts can be started in seconds, and the smoothness is stable.
In terms of memory usage, applications use about 80- 120MB of memory when running in the background (measured data may vary from device to device), which belongs to the normal range of lightweight applications and will not cause significant pressure on mobile phone performance.
The content update adopts an incremental loading mechanism. Each update only pulls the data of 8 new works, and the traffic consumption is very small-the actual measurement consumes less than 500KB of traffic, which is also relatively friendly to mobile network users.
It should be noted that these data are based on tests of personal devices and network environments and are for reference only. Performance may vary under different versions, different devices, and different network conditions. If you have high performance requirements, it is recommended to download and experience it yourself.
7. Price and authorization
"What to See this week" adopts a hybrid model of free + paid. Basic functions are free to all users, including core functions such as viewing weekly movie lists, reading edit reviews, and adding favorites. I can't confirm the specific pricing and feature differences of the paid version (shown as "Pro" or "Premium Edition" according to the App Store information). I recommend checking the latest pricing directly in the app or the App Store page.
The main differences between the free version and the paid version usually focus on the following aspects, subject to the official instructions:
- Access to historical content: Some previous films may require paying members to view the full content
- De-advertising/interface optimization: If the app has embedded advertising, the paid version may provide an ad-free experience
- Advanced function unlocking: Additional functions such as exporting tablets, in-depth filtering, and notification customization
From the perspective of product positioning, the core value lies in the weekly update of editorial recommendations, which should be open to free users. Paying is more like a way to "support developers to continue doing" rather than a routine to "wall core functions." If you have been using it for a while and find it helpful, it makes sense to pay for support; if you just want to try the water, the free version should last for a while.
Regarding the background of the development team,"What to See This Week" is developed and maintained by a minority team. As a team with a certain accumulation in the field of technological content, the minority has relatively guaranteed product quality and privacy protection-at least it will not suddenly escape or abuse authority like some small workshop applications. However, the specific data collection policy still recommends that you review the privacy clause before using it and judge whether you can accept it.
8. Guide to Avoiding Pit
Don't use it as a film database
The core of this app is "Weekly Recommendation", not "Film and Television Encyclopedia." If you want to check information about an old movie, find all the works of an actor, or search all the sources of a specific genre, it can't do it. The above content only covers the 8 works recommended during the week. The historical film list can be traced back but the number is limited. If you want to do in-depth inquiries, you still have to use Douban or Cat's Eye.
Platform information may be delayed
When editing recommendations, the current viewing channels will be marked, but streaming media rights change dynamically. One work is available on Netflix this week and may be removed next week. I myself have encountered situations where the recommendation said "Can be watched on Netflix" and clicked in and found that it was no longer there. In this case, it is recommended to directly go to the corresponding streaming media platform to search and confirm, or try changing the source.
Don't expect it to solve your "choice difficulty"
The app promotes 8 works a week, but if you want to see all 8 works, the problem is not solved, just a bigger pool. The editor's recommendation is to help you judge whether it is suitable for you, not to help you make the decision of "which one to watch today." You still have to make your own decision on which one to watch in the end.
Free version may have functional limitations
Although core recommended content is free, certain features such as full historical ticket access, offline caching, etc. may require payment. If you are a deep user, you may encounter a prompt saying "Please upgrade to view more content" after using it for a while. Have a psychological expectation in advance, and don't wait until you want to use it before you realize that you are stuck.
Don't expect it to change your movie-watching habits
Tools are just tools and may not be useful when used. I have seen someone download more than a dozen apps that "help you get into habits" and finally use Douyin until midnight. "What to watch this week" can only help you lower the threshold of "finding movies worth watching," but whether to watch it and when to watch it is your own business.
9. Advanced Skills
Use editor reviews to reverse push preferences
Editors 'recommendations often mention horizontal comparisons such as "suitable for audiences who like XX" or "If you like A, you can try B." You can use this app as a "taste translator": find the works you like, then see which similar works the editor recommends, and gradually expand your viewing range. For example, the editor said,"This is suitable for audiences who like the tonality of" Fan Hua ", so you can follow this line to find other works with similar temperament.
Combined with the "New This Week" feature of the streaming media platform
The "What to See This Week" list is the result of editing and screening, but the screening scope is still based on new content added to each platform. After you finish swiping this week's movie lists, you can open the "What's New This Week" pages on Netflix, Disney+ and other platforms to see if there are anything missing outside the movie lists-editors only push 8 movies a week, but the platform may have added dozens of new content. This can balance "quality control" and "information coverage."
Think of previous tablets as a "patch list"
The application supports viewing historical films, which is easily ignored. For fans, the recommended content in the past is actually a good "film list material library"-it's not too late to read it now to edit previously recommended works. You can add past content that you are interested in to the to-see list as options for future viewing, without worrying about the question of "whether it will be outdated now."
Filter with the "appropriate group" label
Each recommended work will be marked as "suitable for the crowd", such as "suspense lovers","weekend relaxation options","suitable for couples", etc. If you are in a state of "wanting to relax and not using your brain" today, you can directly find the works labeled "relaxed" and "decompressed"; if you are free on the weekend and want to see in-depth things, find the content labeled "depth" and "worth thinking about." This tag is more practical than the type tag because it directly tells you "what mood is appropriate to watch."
Coordinate with the calendar to make movie viewing plans
Many people watch movies on impulse-they open them immediately when they get a recommendation, only to find that they have plans for the weekend and have no time. It is recommended not to read the recommendation immediately as soon as you click on it, but to add what you want to see to the to-see list and make unified arrangements until the weekend. This will not only ensure the movie-watching experience (not being pushed to watch by time pressure), but also avoid the feeling of emptiness of "reading the recommendation results all night and not reading a single one."
10. Summary and recommendation
"What to See This Week" is a film and television recommendation tool with clear positioning and clear goals. It does not pursue large and comprehensive, and does not engage in complex algorithm recommendations. Instead, it uses the simplest way-8 items per week, manual screening, and accompanying editorial opinions-to help users solve the "what to see" problem.
Suitable for you if:
- Enough of algorithm recommendations, I want someone to help you do the preliminary screening
- Willing to take the time to understand why a movie is worth watching
- Movie-watching habits are relatively healthy and you don't rely on brushing everything at once.
Not suitable for you if:
- Complete film and television database functions are required (checking actors, searching for old films, managing viewing records)
- I like to read public ratings and user reviews
- Mainly watching new movies in theaters, requiring real-time box office and ticket purchasing functions
Alternatives:
If you need more features, Douban is still the most complete film and television tool in China; if you are a heavy streaming user, JustWatch (a search tool that supports searching multiple platforms by title) may be more practical; if you are a professional fan and need more systematic film selection logic, you can consider Letterboxd (the international version of Douban, which focuses on film reviews and movie viewing records).
Summary in one sentence: In this era when algorithms rule everything,"What to See this Week" choosing to use the stupid method of manual editing to make recommendations is destined to be a niche tool. But if you happen to be the user who "doesn't want to be algorithmically defined", it's worth a try.